With the development of Lincoln Highway as the first transcontinental highway, small automobile companies began sponsoring racers to set speed records in an effort to compete with General Motors and Ford. In 1916, Bobby Hammond completed the trip in 6 days, 10 hours and 59 minutes. Within a couple of years, this record became 4 days and 14 hours. The most famous run was done by L.B. Miller who made the trip in 102 hours, 45 minutes in 1925.